Feature on co-founder GAPR in Phoenix publication
Today we’d like to introduce you to Susan Gitenstein-Assadi.
Susan co-founded her firm, Gitenstein & Assadi PR, in 1992. The firm focuses on communication services with an emphasis on expert and thought leadership campaigns. She is a highly respected national media strategist. Susan skillfully identifies her clients’ ability to be promoted to the national media and she effectively communicates their mission by weaving compelling stories that resonate with the top national and global media outlets. Her campaigns catalyze her clients into leaders of their respective fields.
Susan has over four decades of extensive experience representing non-profits, leading public companies and subject matter experts. Her firm’s campaigns are fresh, creative, tech savvy, and innovative, a cocktail that engenders powerful results....
Has it been a smooth road?
The myth that social media can be executed best by millennials has caused a bit of a challenge. Also the fact that digital and social communication channels have become so accessible, some think they don’t need strategic advice and strategy which PR professionals can provide. We provide a full spectrum of social media services, however, our challenge is to convince clients that we are as capable as millennials and younger generations. Ageism has set in. It’s our challenge to prove our capabilities in this.
Our unique offering is that we can provide the strategic vision for campaigns plus execute the social media. Often the younger generation can provide excellent content and tactics but often don’t have the experience to provide a well thought out strategic campaign.