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Article Meet Susan Gitenstein Assadi GAPR
Thursday, Aug. 2nd

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The firm focuses on communication services with an emphasis on expert and thought leadership campaigns. She is a highly respected national media strategist. Susan skillfully identifies her clients’ ability to be promoted to the national media and she effectively communicates their mission by weaving compelling stories that resonate with the top national and global media outlets....

When asked: Has it been a smooth road? The myth that social media can be executed best by millennials has caused a bit of a challenge. Also the fact that digital and social communication channels have become so accessible, some think they don’t need strategic advice and strategy which PR professionals can provide. We provide a full spectrum of social media services, however, our challenge is to convince clients that we are as capable as millennials and younger generations. Ageism has set in. It’s our challenge to prove our capabilities in this.